Meta Platforms Inc (NASDAQ: META) is jumping into the deep end of the artificial intelligence pool by adding its own artificial intelligence (AI) app to its offerings, including Instagram, Facebook and WhatsApp.
The company is going head to head with rivals such as Amazon (NASDAQ: AMZN), OpenAI, Alphabet Inc (NASDAQ: GOOG) and Microsoft Corporation (NASDAQ: MSFT), which have been involving AI in their platforms since 2023.
Mark Zuckerberg aims to make Meta’s AI assistant the most used in the world. OpenAI CEO Sam Altman responded to the news by posting a link to on X, formerly Twitter, and writing, “OK, fine maybe we’ll do a social app.”
According to the report, Meta also plans to test a paid subscription tier for its AI platform. The company intends to adopt a revenue strategy similar to ChatGPT-maker OpenAI. Furthermore, the tech giant recently announced surging profits and revenue for 2024. This comes along with ambitious plans to expand its artificial intelligence infrastructure in the coming year.
Meta launched its AI chatbot in September 2023. The company originally promoted it as a generative AI-powered digital assistant capable of responding to user prompts and creating images within its existing apps. In April, the company pushed Meta AI to the forefront by replacing the search feature its programs with the chatbot. Since then, Zuckerberg has used Meta AI to showcase the company’s generative AI technologies to billions of consumers.
ok fine maybe we'll do a social app https://t.co/663VkHN4qB
— Sam Altman (@sama) February 27, 2025
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Meta studied DeepSeek’s more economical model
The tech giant recently announced surging profits and revenue for 2024 and outlined ambitious plans to expand its artificial intelligence infrastructure in the coming year. It’s taken some retooling lately to try and find a competitive edge. For example, Meta established war rooms to study and potentially adapt DeepSeek’s innovations for its own Llama AI models.
“I expect this is going to be the year when a highly intelligent and personalized AI assistant reaches more than 1 billion people, and I expect Meta AI to be that leading Assistant,” CEO Mark Zuckerberg said on the earnings call.
The difference is that the company’s present AI offering operates only through a website and the company’s apps like Facebook and WhatsApp. This is unlike competing generative AI tools like ChatGPT and Perplexity.
Meta’s vast user base can access the AI across its apps. However sources suggest that a standalone app could enable deeper interactions with the digital assistant.
Meta also plans to test a paid subscription service for Meta AI. It will follow models set by OpenAI and Microsoft. These charge monthly fees for access to more powerful versions of their ChatGPT and Copilot chatbots.
In January, Meta finance chief Susan Li told analysts that the company remains focused on “building a great consumer experience.” Additionally, she sees “pretty clear monetization opportunities” over time, including paid recommendations and a premium offering.
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