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Friday, Apr 18, 2025
Mugglehead Investment Magazine
Alternative investment news based in Vancouver, B.C.
Philips Museum opens 'brAInpower' artificial intelligence exhibit in the Netherlands
Philips Museum opens 'brAInpower' artificial intelligence exhibit in the Netherlands
Photo credit: Philips Museum

AI and Autonomy

Philips Museum opens ‘brAInpower’ artificial intelligence exhibit in Netherlands

The display has a particular focus on the impact of AI in healthcare

Philips Museum, situated in the city of Eindhoven, Netherlands, is opening an interesting new exhibit on artificial intelligence titled “brAInpower.”

The interactive display will particularly focus on AI’s impact in healthcare. It will make its debut on Apr 20.

Upon entering the exhibit, museum patrons will see an AI deepfake mimic of Philips founding brothers Anton and Gerard. A detailed timeline will show the history of AI and the contributions that the company, Koninklijke Philips NV (NYSE: PHG), has made to its development. Philips has been a key pioneer in digital medical imaging too, the museum says.

“AI can help ease workload,” Philips Chief Innovation & Strategy Officer Shez Partovi said. The technology supports disease detection, diagnosis, treatment and monitoring, he added.

“Using AI to analyze medical images can support radiologists, cardiologists and other specialists to make faster and even better diagnoses,” Partovi continued. He says exhibit visitors will get to see and experience multiple examples of these technological innovations.

Read more: KonnektVPN launches AI-Driven VPN

Read more: California AI chip startup Rivos raises over US$250M to advance its goals

Netherlands invests over €204 million in AI

The Dutch government agreed to set that amount aside for domestic AI infrastructure development in January. It also presented its “vision on generative AI” that month.

“In particular, generative AI is increasingly developing into one of the most defining technologies of our time,” Micky Adriaansens, Dutch Minister of Economic Affairs and Climate Policy, said. Adriaansens added that the technology was beneficial for everyday life applications, machines and industrial systems.

Earlier today, the European Insitute of Innovation and Technology (EIT) Health Summit conference concluded in the country’s city of Rotterdam.

Sessions held at the European Union-sponsored event on Friday included “Governing AI. Will Europe manage to regulate and innovate at once?” and “Unlock your competitive edge: How to use targeted upskilling and AI for strategic empowerment.”

The conference is centred around healthcare innovation and life sciences within Europe.

The European Union’s first-ever AI Act will be coming into force later this year.

On another interesting note, some Netherlands residents have even taken to creating bizarre video art with AI.

 

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