The two-time Grammy award-winning hip-hop artist Future is now selling eighths from his new cannabis brand “Evol by Future” in the state of Nevada.
The news was announced on Friday by Carma HoldCo, a house of brands focused on creating icon-inspired cannabis products with a portfolio that includes Mike Tyson’s cannabis brand Tyson 2.0, Hulk Hogan’s pot merchandise line “Immortal” and Ric Flair Drip cannabis.
The eighths or 3.5-gram packages of Monster Kush from Future are now available at Redwood Cultivation dispensaries in the state and additional products from his lineup will be making their way into the market in the near future.
“Millions of people regard Future as one of the most influential artists of this generation. So we’re thrilled to collaborate with Future and Carma HoldCo to introduce his suite of premium EVOL by Future THC products,” said Redwood Cultivation’s CEO Paul Schloss.
“We can’t wait for Q4 of this year when Future’s top-shelf blunts, pre-rolls, and concentrates will be available here in Las Vegas,” he added.
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Future is one of the most well-known hip-hop artists in modern times and has collaborated on music with major names such as Drake, Travis Scott and The Weeknd in recent years. His music has had over 30 billion streams and he has composed 117 singles.
“Future’s influence is second to none. Evol by Future will resonate with millions of cannabis enthusiasts as his music has millions of listeners, and we can’t wait to share Future’s exceptional strains in Nevada with Redwood Cultivation,” said Adam Wilks, CEO of Carma HoldCo and Tyson 2.0.
In July, Evol by Future launched in California through a partnership with Northern Emeralds. “Our bond with Northern Emeralds brings something extraordinary, merging music, culture, and exceptional cannabis,” said Wilks.
Future’s cannabis is available at several Perfect Union dispensary locations throughout the Golden State as well as Green Dragon in North Hollywood, Park Social in Alameda and Blüm in Oakland.
rowan@mugglehead.com