Connect with us

Hi, what are you looking for?

Friday, Jun 6, 2025
Mugglehead Investment Magazine
Alternative investment news based in Vancouver, B.C.
Hapbee expands distribution into military community through Liberty Alliance partnership
Hapbee expands distribution into military community through Liberty Alliance partnership
In 2021, Hapbee initiated a partnership with veterans organization the Grey Team for sleep improvement, mental health and well-being. Now, the sleep tech company's stature among the military and veterans community will be increasing. Photo credit: Grey Team Inc.

Sleep

Hapbee expands distribution into military community via Liberty Alliance partnership

Liberty is run by former special ops and intelligence experts

Hapbee Technologies Inc (CVE: HAPB) (OTCMKTS: HAPBF) (FRA: HA1) is entering the military market through a collaboration with a veteran-owned business based in Tampa, Florida. Its wearable devices have garnered a reputation for making life easier for former military service people.

Liberty Alliance, the new business partner, specializes in organizing the sale of American defence equipment and services for other countries. Sleep devices have now been added to the list of stuff that it provides.

The company’s Chief Strategy Officer, Jonathan Shaffner, thinks that supplying Hapbee’s wearable sleep technology through their partnership will help improve the mental health of veterans and active-duty armed forces members while pulling revenue.

The distribution partnership will focus on getting Hapbee’s Neckband and Sleep Pad gizmos into the hands of special operations units around the world.

“By leveraging Liberty’s extensive network within the defence sector, we aim to provide our wellness technology to active-duty personnel and veterans on a global basis,” Hapbee chief executive, Yona Shtern, said.

Read more: NevGold raises $5M for promising gold-antimony prospects in Nevada

Sleep tech can work wonders for PTSD, mental health

This is not the first time Hapbee has teamed up with a veterans organization. In 2021, Hapbee collaborated with non-profits’ Grey Team Inc. and The Mission After, providing its gadgets to their members.

A couple of years later, Hapbee was awarded a prestigious Nexus Certification, also known as the Grey Team Nexus Award, for helping to prevent suicide in the veterans community.

“Hapbee has become a critical component of our suicide prevention and wellness program,” Grey Team founder Cary Reichbach once said, “offering our service members an effective alternative to chemicals, drugs or stimulants without lingering side effects.”

Prior to this new deal, Hapbee strengthened its retail footprint through a partnership with Snooze Mattress Company, announced earlier this month. Before that, the tech developer got its Neckband devices into more than 300 Target Corp (NYSE: TGT) (ETR: DYH) locations.

Its technology is designed to mimic the effect of substances like melatonin, CBD and caffeine with a proprietary ultra-low radio-frequency energy system.

Many other sleep tech devices and smartphone apps have become popular tools for treating sleep apnea, insomnia and night terrors among the veterans community.

Read more: NevGold’s Nevada property may just be the next American antimony resource of scale

 

Follow Mugglehead on X

Like Mugglehead on Facebook

Follow Rowan Dunne on X

Follow Rowan Dunne on LinkedIn

rowan@mugglehead.com

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like

Sleep

The crew will be spending a minimum of 2 weeks in orbit

Sleep

About 700 people will be participating in the trial

Sleep

Nearly 40% of all study participants reported significant improvements

Sleep

The Chinese company has developed a proprietary delivery system for the vegetable's compound sulforaphane