Hapbee Technologies Inc (CVE: HAPB) (OTCMKTS: HAPBF) (FRA: HA1) is entering the military market through a collaboration with a veteran-owned business based in Tampa, Florida. Its wearable devices have garnered a reputation for making life easier for former military service people.
Liberty Alliance, the new business partner, specializes in organizing the sale of American defence equipment and services for other countries. Sleep devices have now been added to the list of stuff that it provides.
The company’s Chief Strategy Officer, Jonathan Shaffner, thinks that supplying Hapbee’s wearable sleep technology through their partnership will help improve the mental health of veterans and active-duty armed forces members while pulling revenue.
The distribution partnership will focus on getting Hapbee’s Neckband and Sleep Pad gizmos into the hands of special operations units around the world.
“By leveraging Liberty’s extensive network within the defence sector, we aim to provide our wellness technology to active-duty personnel and veterans on a global basis,” Hapbee chief executive, Yona Shtern, said.
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Sleep tech can work wonders for PTSD, mental health
This is not the first time Hapbee has teamed up with a veterans organization. In 2021, Hapbee collaborated with non-profits’ Grey Team Inc. and The Mission After, providing its gadgets to their members.
A couple of years later, Hapbee was awarded a prestigious Nexus Certification, also known as the Grey Team Nexus Award, for helping to prevent suicide in the veterans community.
“Hapbee has become a critical component of our suicide prevention and wellness program,” Grey Team founder Cary Reichbach once said, “offering our service members an effective alternative to chemicals, drugs or stimulants without lingering side effects.”
Prior to this new deal, Hapbee strengthened its retail footprint through a partnership with Snooze Mattress Company, announced earlier this month. Before that, the tech developer got its Neckband devices into more than 300 Target Corp (NYSE: TGT) (ETR: DYH) locations.
Its technology is designed to mimic the effect of substances like melatonin, CBD and caffeine with a proprietary ultra-low radio-frequency energy system.
Many other sleep tech devices and smartphone apps have become popular tools for treating sleep apnea, insomnia and night terrors among the veterans community.
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