Hapbee boosts retail footprint via partnership with Snooze Mattress Company

Snooze will have just under 100 stores throughout the U.S. by year-end

Rowan Dunne

Published

May 5, 2025

Sleep enhancement device creator Hapbee Technologies Inc (CVE: HAPB) (OTCMKTS: HAPBF) (FRA: HA1) will soon have its products available in another chain of retail stores.

Hapbee revealed Friday that it has secured a new partnership with the Snooze Mattress Company. It will enable Hapbee to sell its Sleep Pad and Neckband gadgets at over 90 Snooze locations throughout the United States.

The news follows the sleep tech company establishing a distribution network for its Sleep Pad device at more than 300 Target Corp (NYSE: TGT) (ETR: DYH) locations last fall.

“This is incredibly exciting for us and we believe Hapbee will be a key part of our growth plans as we expand into more locations nationwide and globally,” Snooze CEO, Matt Smith, said in a Hapbee news release.

Snooze primarily sells mattresses, bed frames, bedding and pillows. The new distribution agreement with Hapbee represents the company’s expansion into the wearable devices category.

The American sleep product supplier also has its own proprietary sleep technology: Dream Mapping. This Snooze system, equipped with 1,600 sensors, enables customers to lay on a specialized surface that analyzes their body type and provides mattress recommendations. It was developed in partnership with the Mayo Clinic.

In addition to some of the newest locations in states like Colorado and Texas, Snooze recently opened up its first-ever international location in Dublin, Ireland.

Hapbee prepares to launch new device in Snooze stores

The soon-to-be-released Immersive Mattress Topper from Hapbee will also become available in Snooze locations. It could attract customers as an add-on to their mattress purchases.

Hapbee showcased a prototype version of the device at the Consumer Electronics Show in Las Vegas three years ago. Further research and development has been ongoing since.

It uses the same rest-promoting bio-streaming technology as the company’s Sleep Pad and Neckband.

“Giving people the chance to try our Smart Sleep Pad or Immersive Mattress Topper live in high-touch, sleep-focused retail locations is the perfect fit,” said Hapbee CEO Yona Shtern on social media last week.

Immersive Mattress Topper prototype. Photo credit: Hapbee Technologies

Snooze & Hapbee are pals with American longevity expert

In a LinkedIn post last week, Smith revealed that his company has established a partnership with Gary Brecka, wellness aficionado and host of the Ultimate Human Podcast.

In the video, he excitedly but vaguely explained that Snooze will soon be creating a cold plunge for its stores in partnership with Brecka, who has already fine-tuned his own.

Smith says further announcements about the collaboration will be coming in the immediate future.

“There is stuff that comes with this that you can’t even get online, you can’t get anywhere, that Gary Brecka is doing with us,” Smith boasted. “There’s huge announcements around the corner.”

Hapbee co-founder and Chief Technology Officer, Brian Mogen, recently appeared on Brecka’s podcast to discuss the benefits of his company’s ultra-low radio frequency energy sleep aid devices.