Renowned American coffee brand Dunkin,’ originally known as Dunkin’ Donuts, is celebrating national coffee day this year with a somewhat exciting new sleep tech collaboration.
On Sept. 22, Dunkin’ will be launching a coffee-themed alarm and so-called “sunrise experience” on subscription-paid devices made by California-based Hatch.
Hatch is a sleep technology creator that focuses on alarm clocks, sound machines, meditation-assistance devices and sleep wellness gadgets for children. The wellness company was founded in 2014 and featured on the popular investment show Shark Tank two years later.
The “Brew and Renew” alarm will wake sleepers up with an assortment of coffee sounds and cafe music.
“Beans tumbling, espresso steaming, and the satisfying pour of a fresh cup,” as described by the donut and java guru, “all set against ambient, uplifting music.”
The sunrise experience, “Dunkin’ Dawn,” will complement the alarm with pink and orange lighting aimed at helping to facilitate a pleasant awakening.
Brew and Renew and Dunkin’ Dawn will be exclusively available on Hatch’s Restore 2 and Restore 3 devices for those with a Hatch+ subscription. These gadgets serve as alarm clocks, sound machines and customizable night lights simultaneously. The latest model, Restore 3, has over 50 new sounds that the former doesn’t.
They harness the power of circadian rhythm science and sound therapy to improve rest.
“We’re thrilled to partner with Dunkin’ to bring a ‘latte’ fun to people’s mornings in a way only Hatch can deliver,” wisecracked Hatch marketing specialist, Erin Merani, in a news release from Dunkin’.
National coffee day has been celebrated in the U.S. on Sept. 29 for a couple decades now. It seemed to gain popularity around 2005, though nobody can put an exact date on the modern trend’s origin.
Major chains like Starbucks Corp (NASDAQ: SBUX) (ETR: SRB) and JDE Peets NV (OTCMKTS: JDEPF) have been offering special deals to customers on this day for years.
It precedes International Coffee Day, which is celebrated two days later on Oct. 1st. More than 60 per cent of Americans drink coffee bean-infused beverages every day.
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