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Tuesday, May 17, 2022
Mugglehead Magazine
Alternative investment news based in Vancouver, B.C.

Business

Cannabis company Sherbinskis partners with Final Bell to expand into Canada

Partnership marks the first time Sherbinskis products will be available outside of California and Michigan

Sherbinskis Canada
Sherbinskis has partnered with Final Bell to bring the company's products to Canada. Photo via Sherbinskis

Cannabis supply chain specialist Final Bell has partnered with California-based cannabis company Sherbinskis to expand into Canada.

Final Bell will be responsible for the end-to-end manufacturing, compliance, and go-to-market of Sherbinskis cannabis products in the Canadian market.

The partnership marks the first time Sherbinskis products will be available outside of California and Michigan.

“Final Bell’s industry expertise, multi-geographical end-to-end supply chain for hardware and packaging, and seed-to-sale compliance infrastructure will allow Sherbinskis to provide the same high-end customer experience in Canada that established their brand in California,” Final Bell Canada CEO Greg Boone said in a statement.

“This partnership solidifies a long-standing relationship, born from a shared vision to provide a consistent, high-end cannabis brand experience that begins with incredible product.”

Read more: Humble & Fume forms joint venture, expands cannabis distribution to California

Read more: Legal cannabis market expected to grow to US$48.3B by 2028: Vantage report

Credited with producing some of the most influential genetics in modern cannabis, including Sunset Sherbert, Mochi, and Bacio Gelato, Sherbinskis’ partnership with Final Bell will expand the company’s products into new markets.

A favourite in hip-hop circles, Sherbinskis’ Gelato cannabis strain — an indica-sativa hybrid — was named Leafly’s 2018 strain of the year and the world’s most sought-after cannabis strain by Highsnobiety.

The first product launch, Orange Sherbs live resin all-in-one vape, quickly sold out upon release in Ontario.

“Final Bell brings best-in-class industry know-how in extraction, manufacturing, logistics, and scalability to help carry our vision forward to a much wider audience of cannabis connoisseurs,” Sherbinskis founder Mario Guzman said in a statement.

Originating in San Francisco, Sherbinskis is renowned as one the fastest-growing premium cannabis lifestyle brands, offering a range of premium cannabis products including flower, pre-rolls, concentrates, vape cartridges, smoking accessories, and lifestyle home goods.

 

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