BitBridge Capital Strategies has successfully completed its merger with Nevada-based Green Mountain Merger Inc.
The company announced on Thursday it expects to begin trading under the ticker symbol BTTL on the OTC markets by the end of Q3, with plans to uplist to NASDAQ.
“This transaction marks a significant step in our mission to redefine bitcoin lending and give bitcoin collateral the respect it deserves,” said Paul Jaber, CEO and chairman of BitBridge.
BitBridge positions itself as a pure-play Bitcoin treasury company. Free from legacy business distractions, its sole mission is to build, manage, and grow a strong Bitcoin reserve. The firm’s goal is to expand the Bitcoin economy while using Bitcoin as a strategic, long-term asset for shareholders.
In addition, BitBridge plans to disrupt the current Bitcoin lending market with the launch of its Bitcoin Respect Loan product. The company believes current offerings treat Bitcoin as volatile and risky, resulting in predatory interest rates and unfavourable terms for borrowers. The Bitcoin Respect Loan intends to flip that narrative.
Unlike existing options, this new product will feature multiyear terms and interest rates similar to conforming mortgage loans. Furthermore, the program aims to help borrowers achieve long-term goals without liquidating their Bitcoin at unfavourable terms.
BitBridge views Bitcoin as sound money—worthy of borrower-friendly lending structures.
The company expects this offering to generate recurring annual revenue while shifting market standards in favor of fairness and transparency. It also reflects BitBridge’s broader mission to connect the world of traditional finance with Bitcoin’s emerging role as a foundation for long-term financial stability.
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BitBridge is taking branding to the next level
In addition to its lending product, BitBridge has launched an ambitious branding campaign built around the slogan Bitcoin is Life. The campaign aims to resonate with Americans who feel alienated by the inflationary effects of fiat currency. The slogan invokes the values of hard work, family, and savings—a modern revival of the American dream grounded in Bitcoin.
This fall, BitBridge will sponsor high-profile college football programs to connect with millions of passionate fans. Also, the firm will debut its StraightUpBitcoin podcast, hosted by Jaber, to further promote Bitcoin education and mainstream understanding.
“Through our bold branding, accessible education, and direct consumer engagement, we intend to show that a life on a Bitcoin standard isn’t just possible—it’s better,” said Jaber.
Additionally, BitBridge’s corporate strategy stands out due to its commitment to transparency and integrity. The company’s treasury model avoids speculative altcoin investments and focuses exclusively on accumulating Bitcoin. This disciplined approach is intended to protect shareholder value while promoting Bitcoin’s adoption.
The leadership team behind BitBridge brings extensive experience in Bitcoin, traditional finance, and capital markets. With Jaber at the helm, BitBridge intends to become a leading voice for Bitcoin in both the corporate and consumer spheres.
Furthermore, BitBridge believes it can bridge the widening gap between the crumbling traditional financial system and the emerging Bitcoin standard. By offering real financial tools—like long-term, low-interest loans backed by Bitcoin—and pairing them with bold consumer outreach, the company hopes to reshape the way the world treats Bitcoin.
